← All articles · November 7, 2026

Planning a family trip without the bargain-hunting

Most family trip advice starts with the deal: the cheapest flights, the lowest hotel rate, the best points redemption. The deal is not a bad thing. It is just the wrong place to start.

A family trip is not a transaction. It is a few days you will remember, or forget, together. The price matters, but it is not the point.

Start with the trip, not the price

The first question is not “what is cheapest?” It is “what will this family actually enjoy?” A cheap trip that nobody enjoys is not a bargain. It is a waste of the time you took off work and the days you will not get back.

That means thinking about who is going, how they travel, and what a good day looks like for them. Small kids need a different pace than teenagers. Some families want a full schedule; others want one good thing a day and a pool in the afternoon.

Then make the money work

Once you know what the trip is, then you work on the price. There are almost always ways to bring the cost down without changing what the trip is: different dates, a different room, a different way of getting there.

The order matters. If you start with the deal, the deal decides the trip. If you start with the trip, you get the trip you wanted, at a price you can live with.

What I tell families

Plan the trip you actually want to take. Spend the money where it buys memories, and save it where it does not. And when you get home, you should remember the trip, not the spreadsheet.

That is the whole idea behind the way I plan family travel: the trip first, the bargain second.

Brandon Wiggins — Finance Business Partner at Sorenson Communications, founder of Family First Getaways.